RESEARCH : Trailer Analysis, American Sniper

 

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RESEARCH : Trailer Analysis, TENET

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RESEARCH : Different Kinds Of Trailers

Teaser – The teaser is usually shorter, with the Mr Holmes teaser lasting only fifty one seconds, it is usually only contains the most impactful, memorable lines and only showcases one or two major characters. The short runtime means that it is common for it to be designed for and to be posted on social media. It’s main purpose is to grab the audience’s attention and raise awareness of the film. The teaser informs the viewers of the man behind the myth and what the film will be exploring

Main trailer – this kind of trailer showcases more elements of the story and cast, the main trailer is usually longer with the sherlock trailer lasting one minute fifty four seconds. It contains more information about the story and the characters. It is common for the main trailer to feature more scenes and to hold more information regarding the story. it reaches out to typical audiences and incorporated additional trailers by exploring them more and get people to want to see the film more.

TV spot – the tv spot is made to build awareness it promotes the good parts of the film/show that it is promoting, the spot is commonly just a single scene that gives the viewer a taste of the film and informs the viewer of the chemistry between the cast and the type of story it will be telling, it usually holds a few lines to get the viewers attention for example in the Mr Holmes spot, one of the characters says “a few drops will more than suffice” this grabs the audience’s attention as they want to know what it is more than sufficient for”.

RESEARCH : Trailer Analysis, Attack on Titan Season 4 (Final Season)

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RESEARCH : Why Is A Trailer Made?

A Trailer is commonly made to inform a public audience of the existence, premise and USP's of your film or show. It is commonly stylised to appeal to the audience that the film would be trying to reach, for example a trailer for a horror film would likely follow conventions of dark shadows looming over the monster.

A trailer must :
- inform the viewers of your premise
- show enough information to get your viewers invested in the film or show.
- withhold enough information to make your viewers want to watch the film/show ( it is common for it to be a question that will be answered in the film for example, who is the murderer, will the hero accomplish his/her goal, etc).

alongside the above trailers are often used to inform people of three main things :
-The genre of the story
-The hooks of the story
-The characters in the story.

RESEARCH : Where Would A Film Be Released?

When releasing their films into cinemas a distributor must consider multiple things, firstly they must consider if they want their film to get a saturated or a selected release.

A saturated release would mean that their film would be released in multiple cinemas, and multiple screenings a day. It is common for big films distributed by big companies such as Disney, paramount, etc to receive this kind of release, with examples being the harry potter films, the live action classics owned by Disney (e.g. Aladdin, the lion king, etc). This is because Disney and paramount have the money to give their films such wide and long cinematic releases, therefore they would keep their  films in cinema for a long time to help maximise profits, and sales.

A selected release is more common for films produced by smaller companies and smaller directors. These kind of releases are often short and limited to a few cinemas, often only screening in places their film would be most likely to be successful. For example I, Daniel Blake received very limited screenings 

RESEARCH : When Do Trailers Appear?

Trailers are commonly released during a window that would best maximise sales for that film, for example a seasonal film such as a Christmas film would be released during the Christmas season, leading to more sales as people are looking for that kind of film during that period.

Distributors would keep track of their competitors film's release scheduled to make sure that they don't release films during the same window as them, this is done to maximise sales and make profits as large as they possibly can. Therefore that would mean that their trailers would be posted during a time where there is limited competition to gain public knowledge and interest before their competitors have a chance to do the same.

                           

They look for when the best weekend would be to start screening, this is because films earn most of their money throughout their theatrical run during their opening weekend, so if it failed then they would have to withdraw the film.

Distributors must also consider holding the film back and not have multiple screenings in one day this is primarily done to sell out their screenings and will allow the distributor to argue that the film deserves more screenings as the demand for the film has increased and be able to convince cinemas to keep it playing as long as possible.