For a film to have a successful release the marketing team must identify and reach out to the target audience, we did the same. We identified our target audience as thriller/horror enthusiast that are reasonably young (15-25). This must be done to ensure that the people that would enjoy the film are aware of the films release and would be willing to watch it, to help us find our target audience we created a questionnaire to better understand the audience that we would be marketing our film towards.
In order to make the questionnaire and ensure that it reaches a respectable amount of people I incorporated the use of google forms, an online free software that allows me to make questionnaires and include trailers from YouTube as well as posters found on the internet, this will make it easy and convenient for the people filling in the from to understand what my questions are talking about.
