Friday 19 June 2020

RESEARCH : Where Would A Film Be Released?

When releasing their films into cinemas a distributor must consider multiple things, firstly they must consider if they want their film to get a saturated or a selected release.

A saturated release would mean that their film would be released in multiple cinemas, and multiple screenings a day. It is common for big films distributed by big companies such as Disney, paramount, etc to receive this kind of release, with examples being the harry potter films, the live action classics owned by Disney (e.g. Aladdin, the lion king, etc). This is because Disney and paramount have the money to give their films such wide and long cinematic releases, therefore they would keep their  films in cinema for a long time to help maximise profits, and sales.

A selected release is more common for films produced by smaller companies and smaller directors. These kind of releases are often short and limited to a few cinemas, often only screening in places their film would be most likely to be successful. For example I, Daniel Blake received very limited screenings 

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