Teaser – The teaser is usually shorter, with the Mr Holmes
teaser lasting only fifty one seconds, it is usually only contains the most
impactful, memorable lines and only showcases one or two major characters. The
short runtime means that it is common for it to be designed for and to be
posted on social media. It’s main purpose is to grab the audience’s attention
and raise awareness of the film. The teaser informs the viewers of the man behind the myth and what the film will be exploring
Main trailer – this kind of trailer showcases more elements
of the story and cast, the main trailer is usually longer with the sherlock
trailer lasting one minute fifty four seconds. It contains more information
about the story and the characters. It is common for the main trailer to
feature more scenes and to hold more information regarding the story. it reaches out to typical audiences and incorporated additional trailers by exploring them more and get people to want to see the film more.
TV spot – the tv spot is made to build awareness it promotes
the good parts of the film/show that it is promoting, the spot is commonly just
a single scene that gives the viewer a taste of the film and informs the viewer
of the chemistry between the cast and the type of story it will be telling, it usually
holds a few lines to get the viewers attention for example in the Mr Holmes spot,
one of the characters says “a few drops will more than suffice” this grabs the
audience’s attention as they want to know what it is more than sufficient for”.
